Paddy Power migrates to Playtech's casino product
Playtech Paddy Power Ireland Gaming iGaming
Playtech, (AIM:PTEC) the leading provider of software and services to the online, mobile and land-based gaming sector, announces that Paddy Power (LSE: PAP / ISE: PLS) has today launched its market leading casino product under a multi-year agreement which significantly extends its relationship with the Company.
The Playtech casino product provides Paddy Power with a comprehensive games library, comprising slots, table and card games and a wide range of branded content in both download and web-based formats. Playtech's advanced player management tools include loyalty functionality which will create significant opportunities for Paddy Power to enhance player returns.
Paddy Power is Ireland's largest bookmaker and has a substantial online presence in the UK and in continental Europe. It generates approximately 75% of its total profits through its online presence, primarily through sports-betting, games, casino, poker and bingo products. Paddy Power's relationship with the Company began in 2007 when it became a member of Playtech's iPoker network. More recently Paddy Power joined Playtech's Virtue Fusion bingo network.
Mor Weizer, Playtech's Chief Executive, said: "We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology."
Christopher Coyne, Head of Gaming at Paddy Power and Denise Dunne, Casino Manager at Paddy Power, said: "We are excited to announce the launch of Paddy Power's new casino using Playtech's technology. We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players. Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering."