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24 October 2011

The Darling At The Star Opens Friday, by Greg Tingle - 24th October 2011

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Well, we've all heard of Star City Casino, recently rebranded as The Star, but wait for it... introducing you to The Darling which opens its luxurious doors this Friday.

This presser is not about gambling at all, except for the fact that it's all part of The Star, owned by Echo Entertainment.

Echo Entertainment and James Packer's Crown Limited (aka Crown Casino) are locked in a casino war battle for VIP's and whales, with lear jets and "lucky money" all the rage for the privileged few.

Don't worry about new friend of the Star, movie star, Leonardo DiCaprio. He's got a whole floor at The Star for his famous mixing of business and pleasure.

Regular punters might not be in for a whole floor, but the suites are so sweet, you'll hardly noticed. You might feel like a movie star yourself after checking out the digs at the new hotel.

We're hear via the grapevine that Echo Entertainment has a promo for Australia’s media, gaming and travel press, so we will look forward to your kind offer then.

The Darling is set in the high spot of the market. Get this, you have the hotel and spa, swell views of Sydney Harbour, and you can choose from 171 rooms and suites. There's 5 penthouse suites located on the top floors and the view of the Harbour is to die for.

The Hotel also has 9 Stellar Suites, designed for comfort providing a ‘home away from home’ feel, 8 Adored Suites which exude a high end residential feel, 35 spacious Jewel Suites and 113 Darling Rooms. Yes, something for everyone, who can afford it.

The Darling wants full rooms, not low occupancy rates, hence their generosity with Australian news media, gaming and travel biz types. It's wonderful that The Star appreciate the fine job that Australian press has done for theme in their transforming of their once "ugly duckling" casino or "RSL on you know what casino jack", which wasn't exactly complimentary.

The Darling Hotel GM named the hotel "refined with subdued hues, yet the ambiance warm and inviting".

"Our guests will experience a one of a kind mix of an entertainment destination, a relaxed urban culture, a contemporary design, all overlooking the spectacular Sydney Skyline."

The gorgeous 16 room spa is a major drawing point The Darling and sports both oriental and European themes and beauty goodies.

The Hotel lobby shows off art by both Australian and international artists. We've also heard there's a billiard table that you should also try your luck on.

If you have time, check out the Japanese restaurant, Sokyo, as well as the well stocked bar, located near the lobby.

So impressed are Australian press by all that The Star offers, media agencies such as Media Man are lining up to do extra reviews. The right press is more important the advertising, so The Star and Echo Entertainment powers that be would do well to make sure the press stays on side, as soon the love affair and honeymoon period with media may be over.

From our estimation The Star is continuing to live up to the hype, and we're looking forward to spending much more time there... starting tomorrow, with the red carpet event which compliments Stevie Wonder's exclusive concert at The Lyric Theatre.



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