15 June 2011
Bwin.Party Digital Entertainment Sports Sponsorship Deal, by Greg Tingle
Bwin.Party Digital Entertainment PartyCasino.com PartyPoker.com PartyBets.com PartyBingo.com Gamebookers.com Sports Olympic Games
bwin.party the parent company of brands such as PartyCasino.com, PartyPoker.com and World Poker Tour has reached agreement to extend its sponsorship deal with the basketball regulatory body FIBA until 2014. The deal, which will include live streaming in 30 different countries, incorporates Olympic qualifying and the 2014 FIBA World Championships, among other events.
The rights include EuroBasket 2011, the 2012 Olympic qualifying tournaments, EuroBasket 2013 and the 2014 FIBA World Championships, an event that will be held for both men and women.
Co-CEO of bwin.party digital entertainment, Norbert Teufelberger, commented: "The promotion of sports has always been an essential component of the bwin sports brand philosophy. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy."
The FIBA secretary general and International Olympic Committee member, Patrick Baumann, added: “We are very happy to announce that bwin.party will continue to be a global partner of FIBA until 2014."
In the meantime PartyCasino.com continues to roll out new games and initiatives.
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PartyGaming CEO Jim Ryan has gone on record advising PartyCasino will soon feature more Hollywood blockbuster themed slots. A few in the know journalists and media agents have been recently tipped off that an all time classic movie adaption will be showcased in the PartyCasino portfolio within 1 month. PartyCasino has the world's most impressive line up of Hollywood themed games, and more are just around the corner.
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Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with Bwin.Party Digital Entertainment, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.
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