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17 February 2012

Call Of Duty hits billion-dollar mark

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Sales of the latest instalment of Call Of Duty have topped $US1 billion barely more than two weeks after its release.

Activision Blizzard, producers of the wildly popular military first-person shooter video game, say Call Of Duty: Modern Warfare 3 hit the billion-dollar mark 16 days after its November 8 release, breaking by one day a money-making record set by the hit 3D film Avatar in 2009.

"Call Of Duty has become that rare entertainment franchise that transcends its own genre," Activision Publishing chief executive Eric Hirshberg said in a statement.

"Every year, new people are drawn into Call Of Duty."

The game has attracted more than 30 million players, with 6 million people having registered to play with or against one another online.

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