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American television production firm Bischoff Hervey Entertainment Television has acquired a 50 percent stake in independent online games developer MX Gaming.
Established in 2008, Los Angeles-based MX Digital develops interactive casino and betting games distributed to partners in over 20 nations. Its management team includes interactive industry veterans Ike McFadden and Matias Montero in addition to Ted Lanes, who has 25 years of experience in the technology and consumer products sector.
“We’re incredibly excited about our partnership with MX Gaming,” said Eric Bischoff from Bischoff Hervey Entertainment Television.
“We’re expanding into an entirely new sector of entertainment and content. Combining the skill sets of Bischoff Hervey Entertainment Television with those at MX Gaming puts us at a unique advantage in this explosive business sector.”
Bischoff established Bischoff Hervey Entertainment Television in 2003 with Jason Hervey and the enterprise has since become a leading producer of reality programming for Discovery Channel, CMT, NBC, VH-1, TruTV, Spike TV and The CW Television Network. The company recently broke new ground by moving into the scripted comedy genre with the first season of See Dad Run, which airs on Nick At Nite starring Scott Baio. “With MX Gaming we’re excited to find ourselves at the forefront of an entirely new entertainment sector,” said Hervey.
“Combine the enormous growth in online gaming globally and the explosion in popularity of mobile and social games and you’ve got an emerging sector that’s already massive. Getting in on the ground floor of an entirely new medium is a once-in-a-lifetime opportunity.”
Bischoff Hervey Entertainment Television cited a recent Morgan-Stanley report that found social network casino-style games may be worth as much as $7 billion by 2015 and stated that the interactive market is ‘an increasingly important revenue channel for networks and studios’.
“The partnership is the perfect strategic fit for us,” said McFadden.
“The relationships and experience Bischoff Hervey Entertainment Television has built in the entertainment and licensing world allows us to significantly broaden our content and access top entertainment brands quickly.”
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