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18 November 2011

Sunglass Hut launches floating store - 18th November 2011

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Brands Sydney Australia

Sunglass Hut marked the start of the summer season last night by launching Australia's first ever floating pop-up store, one of a trifecta located on Sydney Harbour.

The stores were launched with a special performance by Grammy Award winning and multi-platinum recording artist Jason Mraz along with his long-time friend, percussionist Noel "Toca" Rivera.

The stores mark the first floating pop-up locations for global brand Sunglass Hut, who have over 200 stores in Australia and New Zealand and over 2000 around the world. Visitors can take in the views while shopping the worldwide range of Sunglass Hut best-sellers and an exclusive 150 piece collection of-never-seen-before sunglasses that will not be available for purchase anywhere else in the world until February 2012.

Sunglass Hut has put together a four-day pop-up package that incorporates a number of elements to provide a truly amplified brand experience. In addition to offering high quality product and the best customer service, each location will feature a visually stimulating experience including 360 views of Sydney Harbour. The floating store is designed around the Sunglass Hut circle logo, incorporates a DJ booth and features a transparent fit-out to capture the beautiful Sydney Harbour surrounds.

"Retail is no longer just about four walls and a door and you cannot go past Sydney Harbour for an outdoor store - you would be hard pressed to find a better setting for selling sunglasses in the sun," said Chris Beer, CEO, Luxottica, Asia Pacific.

"At Luxottica, we believe that people around the world are hungry for innovative retail concepts that intensify emotions and enhance their purchasing experience. With the first floating store located at Sydney Harbour, Sunglass Hut sets the tone, attracting shoppers that will be inspired by the natural scenery while shopping the best eyewear selection of world-known fashion brands," says Fabio d'Angelantonio, Executive Vice President Sun & Luxury Retail and Chief Marketing Officer at Luxottica globally.

The Sunglass Hut floating store will be open to the public from Friday 18th November to Sunday 20th November. Ten percent of all sales from the floating store will be donated to Luxottica's OneSight Foundation, a program dedicated to improving vision through outreach, research and education.

If you have a reasonable sized budget and are fashion conscious, you should consider a visit to Sunglasses Hut before the weather gets any hotter this Summer.

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Sunglasses Hut

OneSight

Jason Mraz

AWPR

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

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