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13 November 2011

Marvel Entertainment And Disney Deal: Disney Acquires Sony's Merchandising Participation For The Amazing Spider-Man

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"Marvel's Thor and Captain America were among the top 10 non-sequel releases of the year and we are pleased with the performance of both films and the true benefits of our Marvel acquisition should be quite visible in 2012. First, in May, Thor and Captain America will join Iron Man, The Hulk and Black Widow in Marvel's The Avengers, the first Marvel film to be marketed and distributed by Disney. The Avengers shows great promise with a record 10 million downloads on iTunes when the trailer debuted, and it is well on its way to being our next great franchise. Then in July, Sony Pictures will release The Amazing Spiderman. We're excited about the film and expect it will drive significant benefits for Spiderman consumer products."

Division is expected to benefit next year from the release of "The Avengers" and Sony's "The Amazing Spider-Man." Disney recently brokered a new deal with the studio that enables the Mouse House to collect most of the coin from Spider-Man movie products.

"To that end, we recently completed a transaction with Sony Pictures to simplify our relationship. And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films. This transaction will allow us to control and fully benefit from all Spiderman merchandising activity, while Sony will continue to produce and distribute Spiderman films. We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."


Marvel Entertainment and Marvel Entertainment movies on fire in Hollywood...

Who doesn't like a good superhero movie (or game) from our friends at Marvel Entertainment? That's what we thought.

You have to hand it to Marvel Entertainment and their movie production partners - they have been on a roll for the past few years.

Thor was awesome, so was Iron-Man 1 and Iron-Man 2, Captain America: The First Avenger - fantastic, and upcoming The Avengers may prove to be Marvel's best flick ever.

The Avengers, coming in May we understand, has signed Robert Downey Jr and its directed by Joss Whedon, so that's an awesome start.

Marvel president of production Kevin Feige recently went on record with Entertainment Weekly that Adventures of Tintin co-writer Edgar Wright "developed an excellent draft recently" for the movie. Nathan Fillion is tipped to play Henry Pym/Ant-Man.

Iron Man 3, opening in the US May 2013, re-teams Downey with Shane Black (Lethal Weapon). The writer-director, who launched Downey’s comeback in Kiss Kiss Bang Bang, has a gift for creating funny as stuff.

Thor 2 is also in the works, although without Shakespearean-actor-turned-action-director Kenneth Branagh at the helm. It's understood that Patty Jenkins, who helped propel Charlize Theron to an Oscar with Monster, will direct The Nine Worlds sequel.

Media Man readers, what's you're thoughts on the upcoming Marvel Entertainment movies? What Marvel Entertainment games have you played, or would like to play? Should Bwin.Party Digital Entertainment, Virgin Games, or another gaming brand get the next batch of Marvel Entertainment slot games?

The coming year sure looks to be as great for Marvel fans as the previous. As Marvel living legend Stan Lee would say, Excelsior!

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