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The comic business genius moves into digital content with exclusive programming and a new official website and more...
Comics creator and living legend Stan Lee and his POW! Entertainment is moving into the digital content production world, inking deals with YouTube and media company EQAL.
POW! is creating a YouTube channel called Stan Lee’s World of Heroes, which will be a joint venture with Michael Eisner’s digital studio Vuguru. The company announced it will launch the channel with “exclusive programming next year based on the company’s stories around amazing characters and extraordinary individuals.”
With EQAL, POW! plans to launch TheRealStanLee.com, a site to act as “all things Stan Lee.” EQAL is known for “building influencer networks around celebrities and brands,” creating websites and social media accounts for celebs such as Bethenny Frankel, JWOWW and Randy Jackson to name but a few.
Lee sure fits the bill as a celeb, thanks to his great work with Marvel Comics, Marvel Entertainment - Marvel Studios, and all that. He's a heat seeker and truly 'The Man' of the comic industry. Lee, who co-created superheroes such as Spider-Man, X-Men and Iron Man, will receive the Producers Guild 2012 Vanguard Award and is also being honored with the Visual Effects Society's 2012 Lifetime Achievement Award. Earlier this year, Lee received a star on the Walk of Fame.
Times are good for Lee and his army of brigadiers, and things look set to get even better. Excelsior!
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