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13 March 2011

UFC In Australia Helps Sell More Beer, Chips, Hamburgers and PPVs, by Greg Tingle - 13th March 2011

G'day punters, sports nuts, fight fans, legal eagles, politicians, beer and food lovers...one and all. Surprise surprise, when the UFC comes to Australia venues sell more piss (beer) and food. Media Man and Gambling911 turn on the beer taps and raise the heat in the kitchen with this special report guaranteed to satisfy any punters beer thirst or desire for kangaroo burgers...

We've all heard of the Ultimate Fighting Championship (UFC) and they keep breaking records every time they come down under to Australia.

Could it be that they are going to have to find a bigger venue that Acer Arena that keeps selling out in less than a day every time the UFC circus hits town.

Now we learn that when UFC fever hits Sydney beer and food sales virtually double, and thirsts and appetites go through the roof.

We've learnt that the last fight fest was the quickest-selling event in history at Acer Arena and the also the biggest UFC crowd outside of North America.

Aussie pubs, clubs, hotels and other variations of drinking holes are happening up the action.

Licensed venues in Australia that show the UFC are stating a 104% increase since January 2010. That's the sort of numbers any business or enterprise would kill for.

Of course, the Aussie fight fans love the local UFC boys such George Sotiropoulos, Kyle Noke and James Te Huna. Sotiropoulos, an Aussie - Greek, is understood to be the most popular Australian, and when he's on, more drinks are served and consumed.

Venues reported bar and food trade well above an average Sunday with most folks popping in from Noon to dig in to tucker before the main event at 2pm EST.

"UFC has seen a tremendous growth in commercial purchases in bars, pubs and clubs in Australia," said UFC’s managing director of international development Marshall Zelaznik.

"Venue managers are seeing the positive impact it has on their Sunday trade and are booking UFC events for the rest of the year."

UFC's popularity continues to go from strength to strength, with t-shirt sales up, and now even a new UFC magazine out.

We also hear of the possibility of a local version of the reality TV series, The Ultimate Fighter.

UFC PPV events are shown on Main Event TV (via Foxtel, Optus and Austar) and are also available to licensed venues through Fox Sports and Austar.

Other combat sports in Australian and abroad continue to look at as UFC powers head, one success after another, with pro boxing appearing to be the biggest hurt sport due to the UFC's success, with 'sports entertainment' (pro wrestling) also experiencing some decline in PPV buy rates and revenue as a direct result of the UFC, according to commentators at Wrestling Observer Newsletter, Pro Wrestling Torch and Media Man.

UFC also continues to maintain its popularity as a form of sport that brings in punters money, betting huge and passionately, with PartyGaming, BetUS, Centrebet, Betfair and others all getting a modest slice of the action. UFC also has its own branded online poker, with word of a UFC land based and online slot machine on the way, following its gaming times via Wii, Playstation, Xbox 360 and others. When its comes to betting and gaming, UFC ain't playing around. They are deadly serious, and with money also pouring in from the directors Station Casinos enterprise in the U.S, the substance appears to beat its substantial hype.

Readers... er, punters, how did you like our report? Will the UFC continue to maintain its popularity in Australia and abroad? What will be the next big market and side product for them? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

Online Casinos, Online Poker and Sports Betting...

Ok readers, we hear you... you also want to know some of the best places to play online (that accept Aussies) if your in or around the Asia Pacific - Australia (including Tassie) and New Zealand, so here it is...

PartyCasino.com (Many of the world's best slot games. Aussies and Kiwi's welcome).

Captain Cooks Casino

Betfair (sports betting only)

PKR.com (poker, slots including Marvel slot games and sports betting)

PartyPoker.com (online poker at one of the world's most respected poker rooms and gaming brands)

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Media Man and Gambling911 remind our readers to keep the following in mind:

Take the time to research and learn games before placing down money

Media Man, Casino News Media and Gambling911 are website portals. Not casinos as such, however are recognised as world leading websites that cover the sector and act as central points to games, news, reviews and more.

Readers... er, punters, how did you like our report? Are Australian casinos the best in the world for entertainment, slots or something else? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen sectors covered

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