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30 January 2010

PartyCasino News: Phil Tufnell Fronts New PartyCasino Campaign

Phil Tufnell Fronts New PartyCasino.com Campaign

Gibraltar – 29th January 2010 - PartyGaming has hired former cricketer, turned TV presenter and reality TV star, Phil Tufnell as its first celebrity ambassador to help boost its PartyCasino.com brand’s cross-gender appeal.

Tufnell, a former England cricketer and ‘King of the Jungle’ from ITV’s ‘I’m A Celebrity…Get Me Out Of Here!’ will front a television, press and outdoor campaign for PartyCasino.com that will highlight the range of casino games available on the site.

The advertisements will be seen for the first time on Channel 4 in the UK during Celebrity Big Brother tonight. The campaign was created by Leeds based agency home.

Tufnell, known to many as ‘The Cat,’ said: “I had a lot of fun making the ads. I’m hoping this is the start of a long relationship with PartyGaming. I have advertised PartyCasino.com but I am also a keen poker player so have huge interest in sister site PartyPoker.com.”

“I understand Shane Warne is Down Under playing in a big poker tournament at the moment, wish I was there to take him on! He may have been able to turn a ball further than me but I can certainly turn a card better and if I don’t at least I’ve got my own hair! Warney’s the only player who can lose his chips and his hair at the poker table!”

PartyPoker.com signed professional poker player Tony G last week and he is currently Down Under seeking out Warne and looking to give him a present from Phil Tufnell. ON YOUR BIKE!

PartyCasino.com now offers over 140 games, including 100 slots, and pays out easily over $10 million EVERY DAY to players. The world’s largest online casino continues to expand rapidly. The previous Gold Mega Jackpot was hit with a fateful spin at 20.42ET on December 2nd 2009. The stake was $45 on popular PartyCasino.com Gold Mega Jackpot game, the Mega Fortune Wheel. The screen exploded with congratulations and colour as ‘gamago’ turned $45 into a record busting $4,978,336.62! PartyCasino.com recently introduced ‘The Big One’ - structured as a five tiered pool. The highest tier - Colossal Cash - seeds at $1.5m, the biggest online jackpot seed in the industry. ‘The Big One’ and ‘Melon Madness’ were both created by PartyGaming’s specialist unit ‘The Games Studio.’

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming’s shares are listed on The London Stock Exchange under the ticker: PRTY. PartyGaming’s principal brands are: PartyPoker.com, PartyCasino.com, EmpirePoker.com, PartyBingo.com, PartyGammon.com, PartyBets.com, Intertrader.com and Gamebookers.com. PartyGaming Plc recently acquired Cashcade Ltd, which includes Bingo brands such as FoxyBingo.com, ThinkBingo.com, BingoScotland.com and casino sites such as FoxyFlutter.com and GetMinted.com. PartyGaming Plc has also recently acquired the World Poker Tour.

® AUSSIE MILLIONS, AUSSIE MILLIONS POKER CHAMPIONSHIP and CROWN Device and associated trade marks are trade marks of Crown Melbourne Limited. No license, affiliation, sponsorship or endorsement, is claimed, or should be inferred from the use of these trademarks here. PartyGaming is not affiliated, licensed, by, or otherwise affiliated with Crown Melbourne Limited in any way.

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