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15 June 2010

Virgin boss Richard Branson one Elle of a hero - 14th June 2010

Aussie beauty Elle MacPherson has named wily British entrepreneur Richard Branson as her business role model.

MacPherson, who has created a multi-million-dollar empire out of her name thanks to lingerie, cosmetics and TV deals, said the billionaire Virgin boss was an inspiration.

"I'm reading one of his books at the moment and I admire him," she said.

"It's really interesting to look at the way he has built his brand and how he combines what he loves with his business - he's broadminded and diverse and so definitely passionate."

MacPherson, who has taken over the hosting role on Britain's Next Top Model this year, said despite making her name as a swimwear model she never considered launching a bikini line.

"People did ask me why I wasn't doing bathing suits as they associated me with beachwear, especially after appearing in one in Sports Illustrated," she said in the UK interview.

"But I was wary of the fact it's a seasonal product and not economically viable all year round. Besides, lingerie is my passion."

MacPherson, 47, has also made an odd admission - that she only ever looks in the mirror when she's working. "I honestly don't look in the mirror, except for when I am working and then I see an image that supports my brand," she said. Credit: News Limited

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