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22 September 2011

Crown Casino Online Set For UK - European Launch, by Greg Tingle - 22nd September 2011

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Crown Casino Crown Limited James Packer Aspinall’s UK World Casino Directory World Directory


G'day punters, casino whales, journos and everyone else. It's time for a super hot rumour, and most of this one has been verified by the powers that be. Media Man and Casino News Media reports...

Australia's Crown Casino brand prepares to launch online and land based casino in the United Kingdom.

Firstly, take note... there is an Interactive Gambling Act (IGA) 2001 – this pertains to online casinos and poker rooms that are unregulated in Australia and are therefore also illegal. This does not however prevent Australian gamblers from playing online!

As Crown Casino prepares for their UK launch, they are also set to have their brand Trademarked for use in the UK. The trademark was published in the UK Trade Marks Journal on 12th August 2011, and as there is already a Crown Bingo and Crown Games operating online in the UK, they have a 2-month period to raise any potential objections. Apparently the software firm tied in up the deal was notified of this application on or around the 10th August.

Crown Casino is one of the largest and most successful land based casino operators in the Southern Hemisphere; owned by parent company – Crown Limited.

The firm is owned by James Packer’s (son of the late, great, Kerry Packer).

The UK Intellectual Property Office has rubber-stamped their brand for use in three areas, these are:

Gambling and casino services – both online and off
Sponsorship of entertainment services – for example poker tournaments
Hotels

In May 2011 Crown Limited acquired Aspinall’s private gambling club in London. They also have a 50% share in Aspers land casino group.

There's currently three Aspers-branded casinos in the UK, with a fourth on its way in late 2011.

This company is also a 50% shareholder in Betfair Australasia. Also interesting to note is that Betfair Australasia CEO Andrew Twaits resigned earlier this week. Crown has significant shareholdings in USA casinos also and has helped to develop Macau’s Cotai Strip.

Something tells us that James Packer's Crown Casino is going to make worldwide headlines and enjoy massive success in the UK market as Crown Limited's Crown Casino prepares to take things to the next level.

Australia, Macau, the UK, and next the world? James Bondi, if not the late Kerry Packer, would be proud.

We can't wait to see Kerry Packer, Underbelly and Crown Casino themed online slot games. Comon JP, we think that the powers that be can make it happen, and our spies tell us that it would be a jackpot all round. Go Aussie Go, Aussie Aussie Aussie, Oi Oi Oi.

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