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Crown Stops U.K. Trademark Application After Crown Bingo Objects...
Crown Limited's Crown Casino unit has apparently abandoned its recent attempt to register its trademark in the U.K. following objections from the U.K.’s Crown Bingo, popular gaming title EGaming Review reported.
The Australian company, the largest gaming and casino operator in the southern hemisphere, sought to register the mark for "the provision of gaming and casino services over a global computer network".
Crown Bingo, of Newcastle-upon-Tyne, advised it would continue to oppose any attempt by the Australian company to use its brand in the United Kingdom.
"We’ve spent many millions on building the Crown brand in the U.K. and we don’t see why Crown Casino should benefit from that," Ian Erskine, Crown Bingo’s operations director told media.
Speculation remains as to whether James Packer's Crown Casino will have another crack at the IP in the UK, but rest assured we will be following up in a manner you have grown a custom to.
What's left to say but "May the best Crown win"!
*the writer owns shares in Crown Limited
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