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09 July 2010

PartyGaming Group Awarded Second eCOGRA Affiliate Trust Seal

PartyGaming Group Awarded Second eCOGRA Affiliate Trust Seal

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Noble Casino Casino Las Vegas Casino King Swiss Casino AffClub.com

PartyCasino.com

PartyPoker.com

World Poker Tour

AffClub Affiliate Program passes tough affiliate administration tests

London, 7 July 2010 - Following the approval of PartyPartners.com in January this year, a second affiliate marketing administration program in the PartyGaming group of online gambling companies has successfully passed the on-site inspection and monitoring requirements of player protection and standards body eCOGRA.

AffClub handles affiliate marketer relationships and administration for PartyGaming Plc subsidiary iGlobalMedia Entertainment Limited, which operates the websites acquired from IOG Casinos and the Tradal Group in 2007.

Nine well-established, tier one internet casino brands and one successful online poker room comprise the AffClub business portfolio.

"In keeping with the various other PartyGaming operations that eCOGRA reviews, AffClub operates in a highly professional manner and its focus on meeting the needs of affiliates within given control frameworks provides for a reliable and effective platform for affiliates and regulators alike," reports eCOGRA Compliance Manager Sean Roberts who conducted an extensive inspection and assessment of AffClub’s operations before the eCOGRA Affiliate Trust Seal was approved by the standards body.

Having successfully met the eCOGRA affiliate program standards, AffClub is now entitled to display the eCOGRA Affiliate Trust Seal, which certifies that the company observes best practice operational standards of fairness and efficiency in dealing with affiliate marketers, and is independently reviewed on a regular basis.

eCOGRA chief executive Andrew Beveridge said that among the criteria for accreditation, applicant programs for the seal must show that affiliate revenue is calculated fairly and accurately, that payments are prompt, and that there are appropriate controls in place to accurately link players to affiliates.

"Achieving accreditation such as AffClub has done requires high levels of commitment and sound administrative and business systems," he said.

Notes for editors:

About eCOGRA’s Affiliate Trust Seal:

eCOGRA is an independent, non-profit London-based standards organisation that sets online gambling standards and provides an international framework for best operational and player protection requirements, with particular emphasis on fair and responsible gambling.

Best practice standards relevant to affiliate programs have been established through an extensive international research and consultation program, targeting key areas of affiliate program activity to ensure that:

Affiliate revenue is calculated accurately and deductions are correctly allocated
Payments are completely and accurately processed
Preventative and detective controls are in place to ensure accurate and correct linking of players to affiliates
Program software applications are developed, implemented, maintained and secured in a manner representative of best practice international standards
Affiliate programs must be able to demonstrate that they can recover from a system disaster

About AffClub:

AffClub’s portfolio of brands include:
Casino Swiss
Noble Casino
Casino Las Vegas
Casino King
EnterCasino
ClubDice Casino
MagicBox Casino
Carnival Casino
50Stars Casino
Noble Poker

AffClub is a collaboration of the industry's oldest and most respected marketing businesses. With many years of experience, iGlobalMedia Entertainment has provided affiliates with professional management and extensive assistance, motivating affiliates to achieve excellent results and earnings.

London-listed PartyGaming plc purchased IOG Casinos and Tradal Group in January 2007, creating AffClub as the affiliate program for nine well-established online casino brands and a thriving online poker room.

PartyGaming's principle brands include PartyPoker.com, PartyCasino.com and World Poker Tour

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