05 September 2023

Media Man Int Blog: Cable news finally seeks exit from Pay TV bungle

Media Man Int Blog




Cable News Finally Seeks Exit From Pay TV Bundle (excerpt)

The dirty little secret about cable news is that Fox News, MSNBC, CNN and all the other players benefit greatly from each other’s existence. The competition is intense, in both ratings and mindshare, but the business that has powered these channels is the pay-TV carriage fee. Fox News benefits because avid MSNBC or CNN viewers, who either don’t care about Fox or actively loathe it, are nonetheless paying north of $2 per month to the channel. MSNBC and CNN benefit because Fox’s large audience subsidizes their channels. via Alex Weprin, The Hollywood Reporter @THR 

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