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Online casino and gaming operator Betfair have inked a deal with Crown Limited to sponsor the 2013 Aussie Millions Poker Championship.
The deal will see Betfair become the presenting partner of the tournament, officially named the Australian Poker Championship. The company's logo will be displayed around the tournament including on the poker tables.
Betfair have slowly but surly increased their focus on their Australian operations since gaining a licence in 2006 and will be using the tournament to increase awareness. The company had previously had success with advertising in sporting grounds but there was recently a clampdown on gambling advertising.
The tournament is run by Crown Limited and is held at their famous casino, Crown Melbourne (formally known as Crown Casino). The company advise that the event is the largest and most prestigious poker tournament in the Southern Hemisphere. The main event is has paid out AU$15 million in prizes to date and will commence on January 17.
Speaking about the deal Betfair Australia's CEO Giles Thompson described the deal as groundbreaking and explained how important it was to the company's operations in the area.
He said: "Betfair has changed the wagering landscape in Australia with its unique betting exchange offering. We see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting."
Crown Casino does deal with Betfair...
Betfair has announced that it has signed a lucrative deal with Crown Casino in Melbourne in terms of which Betfair will be the Presenting Partner in the prestigious Aussie Millions which is scheduled to be held at Crown Casino in Melborune, Australia.
Betfair will be allowed to occupy several leading branding positions during the 2013 Aussie Millions which includes each table of play in the tournament area. The tournament is scheduled to commence on Thursday, 17th January, 2012 and will continue until Sunday, 3rd February, 2013. The Aussie Millions is the richest, largest, longest and most prestigious gaming event in the Southern Hemisphere and the Main Event has, since 2003, generated a 10 year total prize pool of AUD$ 52,580,000. The Aussie Millions was also the first to introduce the six figure buy in event to the circuit schedule.
Betfair is the largest betting exchange in the world and has a presence in several jurisdictions which include the United Kingdom, Australia and the United States.
Betfair’s Australian operation is the only licensed betting exchange in the country where the company supports sporting and racing bodies through the payment of product fees and sponsorships.
Greg Hawkins, Chief Executive Officer at Crown Casino, said that they are very excited to announce that Betfair will be the Presenting Partner of the Aussie Millions Poker Championship in January, 2013. Hawkins added that The Aussie Millions is its marquee poker event and that there is fantastic affiliation between these powerful established brands. Hawkins also stated that with sport being a huge part of Australian culture, Betfair’s unique betting exchange will be a wonderful complement to the Aussie Millions as well as to their poker patrons.
Betfair is licensed with the Lotteries and Gambling Authority of Malta.
Betfair signs Aussie Millions sponsorship deal...
Betfair has been unveiled as a presenting partner of the 2013 Aussie Millions Poker Championship which kicks off later this month.
Aussie Millions is a series of poker tournaments held at the Crown Casino in Melbourne, which begins on Thursday January 17th, featuring 26 poker tournaments over 18 consecutive days with buy-ins ranging from AUD$500 to $250,000.
Under the sponsorship agreement, Betfair will occupy a number of premium branding positions, most notably on each table of play during the tournament.
“We are thrilled to announce that Betfair will be the Presenting Partner of the Aussie Millions Poker Championship in January 2013,” said Greg Hawkins, CEO of the Crown Casino. “The Aussie Millions is Crown’s marquee poker event, and there is terrific alignment between these great, established brands. Sport is an enormous part of Australian culture and Betfair’s unique betting exchange is a fantastic complement to the Aussie Millions, and our poker patrons.”
Betfair Australia CEO Giles Thompson said that its ground-breaking partnership with Aussie Millions was an ideal fit for both organisations.
“Betfair has changed the wagering landscape in Australia with its unique betting exchange offering, whilst the Aussie Millions has introduced an innovative tournament which has heightened interest in the game of poker,” said Thompson. “Already Betfair boasts close to four million customers in over 55 countries and we see this as an invaluable opportunity to engage Australians on the unparalleled benefits of exchange betting.”
A total prize pool of more than $20m is expected to be generated from all of the Aussie Millions events, with the $10,600 main event, won last year by Australian poker pro Oliver Speidel, beginning on Sunday January 27th and reaching its final table on Saturday February 2nd.
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