Media Man Int Blog: Markets, Cryptos and Culture: April 2026

Media Man Int Blog 

Markets, Cryptos and Culture

Markets, Cryptos and Culture

FinTech, Big Tech, Big Biz

LinkedIn b2b Business Lifts For Media Man Group and Associates

TKO/WWE In And Out Of The Ring Continues; Up and Down Cycle; TKO's Nick Khan Offers Positive Vibes To US Admin Re Ali Act Amendment; TKO's LinkedIn Enjoys Strong News Media Buzz; Google LinkedIn Numbers Up; Media Man LinkedIn and X Up; TKO News Flashbacks  Google/Alphabet Earnings

April 30, 2026

(Sydney, Australia To Wall Street, New York)

ASX 200 futures down 69 points/0.8%: 8627  AUD -0.9% to US71.17¢  Bitcoin - $75,808.20 -0.71%  Wall St:  Dow -0.6% S&P -0.04% Nasdaq +0.04%  VIX +0.98 to 18.81 Gold +0.03% to $US4549.45 an ounce Brent oil +8.9% to $US120.19 a barrel Iron ore +0.6% to $US107.05 a tonne 10-year yield: US 4.43% Australia 4.99%  Coffee 290.70 flat!  Cocoa 3403.83 +23.83  Numbers Double Check  April 30  Australian Dollar: $0.7110 USD (down $0.0070 USD) Iron Ore: $107.05 USD (up $0.65 USD)  Oil Price (WTI): $108.49 USD (up $8.87 USD) Gold Price : $4,543.97 USD (down $52.22 USD) Copper Price: $5.9265 USD (up $0.0070 USD) Dow Jones: 48,861.81 (down 280.12 points)

Shares

TKO Group Holdings Inc $183.71 -0.87 -0.47%  Alphabet Inc Class A $349.94 +0.13 +0.037%  NVIDIA Corp $209.25 -3.82 -1.79%

News  Alphabet, Microsoft, Amazon, and Meta Platforms Report Q1 2026 Earnings Beating Expectations

Alphabet reported Q1 2026 revenue of $109.9 billion and EPS of $5.11, surpassing estimates, with Google Cloud revenue up 63% to $20 billion.  Microsoft reported fiscal Q3 2026 revenue of $82.89 billion and EPS of $4.27, beating expectations, driven by 39-40% Azure growth.  Amazon reported Q1 2026 revenue of $181.5 billion and EPS of $2.78 exceeding forecasts, with AWS up 28%, while Meta reported Q1 2026 revenue of $56.3 billion and EPS of $10.44 above estimates.

News  Biz (Aust)  April 30

ASX falls for seventh straight day; G8 tanks

The Australian sharemarket lost ground on Wednesday, amid growing expectations of an official interest rate rise next week in response to the latest inflation data; the S&P/ASX 200 fell 0.3 per cent to close at 8,687 points. Newmont Corporation was down 3.2 per cent at $153.58, Cochlear shed 3.2 per cent to end the session at $90 and G8 Education shed 31.3 per cent to finish at $0.165. However, oOh!media rose 32.9 per cent to $1.13 in response to a takeover bid and Codan was up 15.5 per cent at $42. (RMS)  

News  

The crypto takes a breather after growth

Market Overview

The crypto market capitalisation has changed little over the past 24 hours, hovering around $2.57 trillion, with assets moving in different directions. Markets are likely to prefer a wait-and-see approach ahead of decisions by the Bank of Canada, the Fed, the ECB and the Bank of England over the next couple of days. Officially, markets are expecting a hawkish tone, so a focus on the economy could spur active buying.  The sentiment index plummeted to 26, falling below last week’s lows, reflecting a return of fear to the markets. The inability to hold above 50 since September remains a key sign of bearish sentiment.  Over the past two days, Bitcoin has lost approximately $4K from peak to trough at $75.6K, but on Wednesday, it turned higher, attempting to consolidate above $77K. Thus, Bitcoin has broken out of its upward trend but has not yet confirmed a reversal; therefore, we can only note a slowdown in growth at the 50% mark of the January-February decline.  News Background  The $80K level remains an important psychological barrier, around which a large volume of options is concentrated, GSR notes. QCP Capital considers $82K to be a key resistance level.  Bernstein regards Bitcoin’s February low of $60K as a “clear bottom” and expects a “higher and structurally longer bull cycle” going forward. The main driver of optimism remains a steady inflow of capital from institutional investors.  Bitcoin is no longer merely an “interesting asset” for companies seeking to remain competitive, Tim Draper, founder of venture capital firm Draper Associates, stated. According to him, firms must hold a portion of their reserves (5–15%) in BTC to avoid being financially irresponsible towards their shareholders.  Patrick Witt, Executive Director of the US Presidential Council on Digital Assets, announced an “important statement” regarding the US strategic Bitcoin reserve, which will be made in the coming weeks.  Bitmine, the largest publicly traded corporate holder of Ethereum, announced the acquisition of over 5 million ETH over 10 months, at an average cost of $2,369 per ETH. The company’s reserves have reached nearly 5.08 million ETH, representing 4.21% of the Ethereum supply. 

News

Pop Culture/WWE

Roman Reigns Sweats Through Epic Promo Amid Arena Heat in Laredo

A power outage killed air conditioning at Sames Auto Arena, turning Monday Night Raw into a sauna with fans drenched and wrestlers glistening under pyro-lit lights. Reigns cut a fiery main event promo on Fatu's World Heavyweight Title shot at Backlash on May 9 in Tampa, listening to The Usos' warnings before greenlighting the match—only for Fatu to ambush him with a brutal Tongan Death Grip post-promo. Fans flooded social media with memes of Reigns' sweat-drenched look, declarations of stanning the champ, and hype for the Bloodline clash, proving his unbreakable draw even as some Cody Rhodes fans pushed back. (Media Man Peg-On): So pumped for the main event of WWE Backlash. We smell a Bloodline screw-job finish, but we shall see.

News

WWE NXT/Wrestling  NXT Debuts EVIL, Lizzy Rain, and Will Kroos in Roster Shake-Up

 WWE NXT's April 28 episode on The CW featured six debuts, including former NJPW star EVIL's chilling arrival targeting NXT Champion Tony D'Angelo, rocker Lizzy Rain's dominant win over Nikkita Lyons with her Thunderstruck finisher, and indie powerhouse Will Kroos joining a beatdown on D'Angelo. John Cena hyped EVIL with his classic promo quote, while fans praised the secrecy around Kroos and Rain's heavy-metal entrance. Other newcomers like Tristan Angels, Kam Hendrix, and Tate Wilder added to the stacked night, setting up fresh storylines for titles and rivalries. (Media Man Peg-On): NXT needed some fresh faces and new blood to replace some of the WWE main roster call-ups; Shawn Michaels and Robert Stone once again deliver. It's almost a new era kinda feeling and vibe with the shake-ups. Fans pumped for the upcoming main roster debuts of Blake Monroe and Ricky Saints.

News

Pop Culture

Danhausen Reunites with Jade Cargill in WWE Photoshoot Throwback

The surprise images dropped Tuesday, showing Danhausen in full vampire gear posing dynamically with Cargill, who rocked a white fur bodysuit and championship belt. It's a nod to their fun AEW days, where Danhausen debuted his 'very nice, very evil' persona before crossing to WWE this year with stunts like emerging from a crate at Elimination Chamber and teaming with John Cena at WrestleMania 42. Jadehausen!?

News  April 28

Pop Culture/Pro Wrestling/WWE/NXT

EVIL From Japan Makes NXT Debut; Faced Off With Tony D!

Blake Monroe Buried in Dramatic NXT Graveyard Farewell; The Glamour Heading To Main Roster  NXT's Ricky Saints Heading To WWE SmackDown

News

Google, Meta shift $11b offshore, pay just $140m in tax

Technology firms Meta and Google have come under ongoing criticism over the fact that they seem to pay very little tax on the huge amount of revenue they generate in Australia. The criticism comes in particular from companies that must compete with them, including banks and media companies, while the federal government is set to force them to enter into commercial agreements with Australian news publishers. The criticism regarding the low amount of tax that Google and Meta is not likely to go away, given the revelation that they transferred almost $11 billion to offshore entities in service fees and reseller payments over the past year, but only paid just over $140 million in tax. (RMS)

News

Elon Musk's OpenAI Trial Jury Selected in Oakland

Jury selection finished Monday in federal court in Oakland, California, for Musk's civil suit against OpenAI, Sam Altman, and Greg Brockman. Musk, who helped launch the nonprofit in 2015 with $45 million and no equity, claims its for-profit pivot—now valued at $852 billion—betrays the original mission of open AGI for humanity's benefit. He's seeking to unwind the structure and potential $134 billion in damages, while OpenAI calls the case baseless jealousy; opening statements start Tuesday with testimony from Altman and Microsoft CEO Satya Nadella expected. The jury's findings will guide Judge Yvonne Gonzalez Rogers in a trial set to last two to four weeks. (Media Man Peg-On): Musk vs Altman. Pick'em Title, Who you got?!

News

WWE

WWE Raw Hits Laredo with Rollins-Reigns Tension and Backlash Build

Monday Night Raw airs live at 8 p.m. ET from Sames Auto Arena in Laredo, Texas, exclusively on Netflix, featuring Seth Rollins opening with words for Roman Reigns and Reigns responding to Jacob Fatu's title challenge at Backlash. Bayley and Lyra Valkyria face Roxanne Perez and Raquel Rodriguez in tag action, while Becky Lynch returns after reclaiming her Women's Intercontinental Championship at WrestleMania to address challengers. Joe Hendry performs a live concert, and fan cards highlight matches like Penta El Zero Miedo vs. Rusev, all building hype toward Backlash.

News Lead Up

April 27  The crypto market has yet to satisfy sellers 

Market Overview

The crypto market capitalisation rose to $2.64T in the early hours of Monday but quickly retreated to the $2.60T level that has held steady over the past five days. Bears are aggressively defending the level from which the active sell-off began in February and where local highs were also seen earlier in April. Over the past seven days, the cryptocurrency market has gained 2.8%, with Zcash (+15%), Algorand (+12%) and Cosmos (+9%) leading the way, while Trump (-10%), Theta Network (-2.5%) and Polkadot (-2.3%) lagged.  The sentiment index has risen to 47, entering neutral territory and reaching its highest level since the second half of January. Since last August, the indicator has spent no more than a few consecutive days above 50, the first sign of a bear market. In the short term, approaching this level increases the risk of a fresh wave of selling. But don’t rush to side with the sellers until the situation becomes clearer, as a bear market does not last forever.  Bitcoin has approached the $80K mark for the second time in the last few days, but has since experienced significant downward momentum. As it approaches this round figure, a build-up of sell orders is preventing the coin from moving further upwards. For now, we consider this situation to be temporary, as the corrective pullbacks fit within the uptrend formed at the end of March.

News Background

Bitcoin has entered a new phase amid the return of US retail investors to the market, Galaxy Digital CEO Mike Novogratz said. In his view, the combination of retail demand, institutional capital and limited supply creates the foundation for further growth.  Over a short period, sentiment among Bitcoin investors has shifted sharply — from pronounced pessimism to fear of missing out (FOMO), according to Santiment. Crypto whales have increased their holdings by more than 40,000 BTC over the past two weeks.  CryptoQuant, on the other hand, believes that Bitcoin’s recent rise above $79K was driven primarily by a short squeeze in the derivatives market, rather than sustained demand in the spot market. Large-scale short covering is making the market vulnerable.  Japanese company Metaplanet, one of the largest corporate holders of Bitcoin, has announced the issuance of $50 million in bonds to finance new purchases of the leading cryptocurrency.  The infrastructure of traditional finance and blockchains began to form a unified system in 2026, according to CoinShares. Stablecoins remain the largest segment of hybrid finance.  A quantum computer has, for the first time, cracked a 15-bit elliptic curve cryptographic key — the mathematical basis of digital signature schemes that ensure the security of Bitcoin networks and most blockchains. (FxPro) 

News

WWE/Pop Culture

Paul Heyman Praises Lil Yachty Amid WWE Celebrity Backlash

On SmackDown, Yachty celebrated new U.S. Champion Trick Williams' WrestleMania 42 victory over Sami Zayn, but Zayn ambushed them unmasked as a Gingerbread Man with a Helluva Kick. Paul Heyman endorsed Yachty as a respectful crossover star who honors WWE's history and fans, countering backlash from viewers upset over recent talent cuts like Aleister Black and Karrion Kross. While some fans call it unwanted filler, others praise the fun energy as WWE balances celebrities with homegrown stories ahead of Backlash. (Media Man Peg-On): We're going with Heyman on this. Yachty is great and over with the audience for the most part.

News

UFC/MMA 

(Australia)

UFC Fight Night in Perth Features Main Event Between Jack Della Maddalena and Carlos Prates

UFC Fight Night is set for Perth, Western Australia, headlined by a welterweight bout between top-ranked fighters Jack Della Maddalena and Carlos Prates. The event, promoted as UFC Perth, airs live on Paramount Plus. (Media Man Peg-On): On paper this Fight Night down under should be stronger/better than some of their previous fight nights are far as match quality.

News

Pop Culture/Lucha Libre

AAA Announces New General Manager Reveal on May 23

On the April 25 episode of AAA on Fox, President Marisela Peña announced that Lucha Libre AAA Worldwide will get a new General Manager, with the live reveal set for May 23 in Mexico City. This follows her son Dorian Roldán's recent plea for the role, which she decided to open to other candidates after careful thought. Fans are speculating on names like Zelina Vega, Rey Mysterio, or even The Undertaker, amid AAA's growth since WWE's majority stake acquisition last April and its new Fox broadcasts blending lucha action with WWE polish. (Media Man Peg-On): Ariba. Triple A has massive influence from The Undertaker, and it's paying off as far as entertainment value for fans and in other creative and business ways from what we see and hear. Can see see Danhausen in Triple H also? Lucha Hausen!

News Lead Up

April 23  (Wall St, New York)

April 24 (Sydney, Australia)

UFC - MMA Building Stars Again  New York Kind Of Feeling   US Stocks - Black Friday - Black-ish Thursday into Friday  Post WrestleMania; Road To WWE Backlash 2026  WWE Management And Wrestlers Bullish; Wrestling and Boxing  Sports Biz Event Tickets And Merch Drive  Danhausen Lifts WWE Merch Hausen  Traditional Big Tech Sector Takes Big Hit April 23  

Media Man Group Weekly Series

News Lead Up

ASX 200 futures down 4 points: 0.1% to 8828  AUD -0.4% to US71.30¢  Bitcoin $78,168.22 +0.52%  Dogecoin $0.09776 +2.24%  Ripple aka XRP $1.4374 +1.48%  Wall St:  Dow -0.4%  S&P -0.4%  Nasdaq -0.9%  VIX +0.39 to 19.31  Gold -1% to $US4694.14 an ounce  Brent oil +4.5% to $US106.44 a barrel  Iron ore -0.6% to $US106.65 a tonne  10-year yield: US 4.32% Australia 5.00%

News

News Flashback

November 2025

Polymarket Partnership Could Be a Game Changer for TKO Group Holdings (TKO)

Nov 17

(In Case You Missed It)

Polymarket/UFC/TKO  Polymarket recently announced a multi-year partnership making it the Official and Exclusive Prediction Market Partner for UFC and Zuffa Boxing, introducing real-time fan prediction metrics directly into UFC broadcasts and social media experiences.  This collaboration marks the first time major sports organizations have integrated prediction market technology into the live fan experience, creating new ways for audiences to interact and for TKO's sports brands to differentiate themselves.  We'll explore how this innovative fan engagement initiative could strengthen TKO Group Holdings' investment narrative by deepening audience connection and content value.

What Is TKO Group Holdings' Investment Narrative?

To see the value in TKO Group Holdings as a shareholder, you really have to believe in its ability to keep building out top sports entertainment brands like UFC and WWE into global, multi-platform franchises. A lot of the story is about continuing to grow earnings and revenue faster than the overall market, attract loyal audiences, and evolve with changes in media rights, streaming, and digital fan engagement. Recent announcements, such as the multi-year partnership with Polymarket, reflect TKO’s push to unlock new monetization avenues and deepen fan involvement.  However, it’s unlikely this news will materially change the core short-term catalysts, which are still dominated by performance in key international deals, broadcast partnerships, and the rollout of new events. The biggest risks remain legal challenges, compression of media rights value, and questions about board experience. The new fan engagement efforts add differentiation, but don’t directly reduce these core risks for now. On the flip side, investors should pay close attention to ongoing legal proceedings against TKO and UFC.

TKO Group Holdings' shares have been on the rise but are still potentially undervalued by 15%.  Ten retail investors in the Simply Wall St Community produced fair value estimates for TKO ranging from US$63.92 to a very large US$37,618.47. While community views can be widely split, ongoing legal challenges remain a topic several market participants keep circling back to as a concern for TKO’s future performance. Explore these diverse perspectives and see how the risks and opportunities stack up.  Historical Data and Intel  

TKO Group: News

News Flashback

 Insider Buying and Selling at TKO Group 

In related news, Director Nick Khan sold 45,168 shares of the company's stock in a transaction on Monday, July 21st. The shares were sold at an average price of $170.82, for a total value of $7,715,597.76. Following the completion of the sale, the director owned 156,494 shares in the company, valued at $26,732,305.08. This represents a 22.40% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission. Over the last 90 days, insiders sold 73,725 shares of company stock valued at $12,767,807. Corporate insiders own 61.30% of the company's stock.  Wall Street Analyst Weigh In  TKO has been the subject of a number of recent analyst reports. Baird R W raised TKO Group to a "strong-buy" rating in a research report on Friday, September 5th. Zacks Research upgraded TKO Group from a "strong sell" rating to a "hold" rating in a research note on Tuesday, September 2nd. Bank of America upped their target price on TKO Group from $200.00 to $210.00 and gave the company a "buy" rating in a report on Tuesday, August 12th. Robert W. Baird began coverage on TKO Group in a report on Friday, September 5th. They set an "outperform" rating and a $225.00 target price for the company. Finally, Roth Capital raised their target price on TKO Group from $208.00 to $210.00 and gave the company a "buy" rating in a research report on Tuesday, August 12th. One analyst has rated the stock with a Strong Buy rating, fourteen have issued a Buy rating and four have given a Hold rating to the company's stock. According to data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and a consensus price target of $192.21.

TKO Group Stock Up 0.0%  Shares of NYSE:TKO traded up $0.09 during midday trading on Friday, hitting $202.33. 897,072 shares of the stock were exchanged, compared to its average volume of 683,611. TKO Group Holdings, Inc. has a 52-week low of $114.01 and a 52-week high of $204.10. The business's fifty day simple moving average is $178.94 and its two-hundred day simple moving average is $165.22. The company has a debt-to-equity ratio of 0.28, a quick ratio of 1.30 and a current ratio of 1.30. The company has a market capitalization of $40.12 billion, a PE ratio of 83.61 and a beta of 0.79.  TKO Group (NYSE:TKO) last issued its quarterly earnings results on Wednesday, August 6th. The company reported $1.17 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.23 by ($0.06). TKO Group had a net margin of 5.40% and a return on equity of 2.82%. The business had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.23 billion. During the same period in the prior year, the business posted $0.72 earnings per share. The company's revenue for the quarter was up 53.7% compared to the same quarter last year. As a group, research analysts predict that TKO Group Holdings, Inc. will post 3.88 earnings per share for the current fiscal year.  TKO Group Increases Dividend  The business also recently declared a quarterly dividend, which will be paid on Tuesday, September 30th. Stockholders of record on Monday, September 15th will be paid a $0.76 dividend. This is an increase from TKO Group's previous quarterly dividend of $0.38. The ex-dividend date of this dividend is Monday, September 15th. This represents a $3.04 dividend on an annualized basis and a dividend yield of 1.5%. TKO Group's dividend payout ratio (DPR) is currently 62.81%.

TKO Group Profile

TKO Group Holdings, Inc operates as a sports and entertainment company. The company produces and licenses live events, television programs, and long-form and short-form content, reality series, and other filmed entertainment on digital and linear channels and via pay-per-view. It is involved in the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, and toys, as well as sale of travel packages and tickets.

News Flashback

TKO Group Holdings, Inc. is an American sports and sports entertainment company. Established on September 12, 2023, the public company was formed by a merger between Endeavor subsidiary Zuffa—the parent company of mixed martial arts promotion Ultimate Fighting Championship —and the professional wrestling promotion World Wrestling Entertainment. TKO is led by CEO Ari Emanuel and president Mark Shapiro, both of Endeavor; Dana White and Nick Khan retained their roles as CEOs of UFC and WWE respectively upon the merger, while WWE co-founder Vince McMahon served as executive chairman until resigning from the company in January 2024 amid a sex trafficking scandal. The merger marked the first time that WWE has not been solely and primarily majority-controlled by the McMahon family, which founded the company and owned it for over 70 years. As of 2024, the UFC and WWE were the two most valuable combat sports organizations in the world according to Forbes. UFC was listed as the most valued mixed martial arts company with a revenue of $1.406 billion and WWE being the most valued professional wrestling promotion with a revenue of $1.398 billion in 2023. (Wikipedia)  TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.  TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. (Credit: TKO Group)

News

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Media Man Int Blog: WWE/NXT

Media Man Int Blog

WWE/NXT

NXT Debuts EVIL, Lizzy Rain, and Will Kroos in Roster Shake-Up

WWE NXT's April 28 episode on The CW featured six debuts, including former NJPW star EVIL's chilling arrival targeting NXT Champion Tony D'Angelo, rocker Lizzy Rain's dominant win over Nikkita Lyons with her Thunderstruck finisher, and indie powerhouse Will Kroos joining a beatdown on D'Angelo. John Cena hyped EVIL with his classic promo quote, while fans praised the secrecy around Kroos and Rain's heavy-metal entrance. Other newcomers like Tristan Angels, Kam Hendrix, and Tate Wilder added to the stacked night, setting up fresh storylines for titles and rivalries.

Media Man Int Blog: Markets, Shares, Cryptos, Miners and Pop Culture; Wrestling With Numbers In WrestleMania Week

Media Man Int Blog

Markets, Shares, Cryptos, Miners and Pop Culture

Wrestling With Numbers In WrestleMania Week

Markets, Shares, Cryptos, Miners and Pop Culture

Wrestling With Numbers In WrestleMania Week

NBA Ballers In Vegas Get Bullish!

April 2026

Bet On Pop Culture Biz

Thank God It's Friday Edition

Sydney, Australia and Wall Street, New York and beyond

Las Vegas Strip

Pop Culture Themes

Markets, Shares, Cryptos, Miners And Pop Culture

Wrestling With Numbers In WrestleMania Week! 

NBA Ballers In Vegas Get Bullish! Bet On Pop Culture Biz!

April 17, 2026  Thank God It's Friday

Sydney, Australia to Wall Street, New York, Vegas, and beyond the Blackstump and Internet Matrix Of Things!

Pop Culture themes  

"Mercy, Mercy, Mercy" (Cannonball Adderley) "Gold" (Spandau Ballet) "The Wall Street Hustle" (10cc) "Bulls on Parade" (Rage Against the Machine) "Down Under" (Men at Work) "From Dusk Till Dawn" (Tito & Tarantula) "I've Got Friday On My Mind" (The Easybeats) "You Are Cursed": Danhausen them (def rebel)  Markets  ASX 200 futures down 11 points/-0.1%: 8972 AUD -0.1% to US71.58¢ BTC $74,736.96 -0.29% Dow +0.2% S&P +0.2% NAS +0.4% VIX down 0.37 to 17.80 Gold flat: $US4790.87 an oz Silver 78.974 +0.579 Brent oil +3.4% to $US98.19 a b Iron ore +2.0% to $US106.25 a ton 10-year yd US 4.31% Australia 4.95%  Coffee 290.40 - 7.85  Cocoa 3455 - 108.00  Numbers Double Check  April 17, 2026 (Sydney, Australia)  Australian Dollar: $0.7159 USD (down $0.0011 USD) Iron Ore: $106.25 USD (up $1.95 USD) Oil Price (West Texas): $93.37 USD (up $1.98 USD) Gold Price: $4,788.31 USD (down $2.53 USD) Copper Price: $6.0340 USD (down $0.0445 USD) Dow Jones: 48,578.72 (up 115.00 points)  Pop Culture/WWE  Triple H Admits Confusion Over Trick Williams' Lemon Pepper Steppers  In a Variety sit-down with Shawn Michaels, WWE's Triple H praised NXT call-up Trick Williams' charisma but confessed he can't write for him, especially baffling slang like 'lemon pepper steppers'—Williams' term for his swagger-filled white boots, inspired by Wingstop's zesty flavor. The 31-year-old former college football player, fresh off a WrestleMania U.S. Title match with Sami Zayn, has exploded on SmackDown with viral entrances and promo flair compared to prime Rock. Triple H emphasized authenticity over scripting, noting talents like Williams thrive by finding their own voice as they rise to the main roster. (Media Man Peg-On): Trick brings the steak, sizzle and the who darn BBQ! Cookin!  News  Vince McMahon Not Expected to Attend Stephanie McMahon's WWE Hall of Fame Induction in Las Vegas  Reports from WWE insiders indicate no plans or expectations for Vince McMahon to appear at the WWE Hall of Fame ceremony headlined by his daughter Stephanie McMahon in Las Vegas. There is currently no ban on his attendance, and plans could change at the last minute. (Media Man Peg-On): Everyone's an insider ... some more inside than others...  News  Call of Duty Movie Set for June 30, 2028 Theatrical Release  Peter Berg directs the adaptation from a script he co-wrote with Taylor Sheridan, both producing alongside Activision's Rob Kostich and others. The team showed a sizzle reel with game footage set to 'Seven Nation Army,' while Berg stressed capturing authentic realism with big-screen scope. After over a decade in development, the project gained steam last fall when Paramount secured rights, building on the franchise's 500 million copies sold since 2003. (Media Man Peg-On): Game Movie Mania At Present. Too many to list! Boom!  News  Pro Wrestling Legend Jim Ross On Vince McMahon WWE Involvement  “Yeah, absolutely. No doubt about it. I don't even have no question in my mind. It where there's, you know, it's the old cliche. Where there's smoke oftentimes there's fire. And there's been a lot of smoke regarding VKM uh in WWE and and what his future may or may not be and and how he can still contribute Vince can still contribute. He's got he's a big picture guy. And that takes a lot of detail work and and planning. But uh he can do that. He can make all that happen. Uh and you know he's he's hungry. You know that he's got uh yeah, if he's if he's making pies, he's so we know he's in the kitchen. So I I just I I don't think there's any doubt in my mind that uh Vince will be instrumental in this year's WrestleMania as far as creative is concerned.”  News  Stocks driven by FEAR on TACO  Confidence in an approaching end to the war in the Middle East, the resilience of the US economy to geopolitical shocks, and expectations of a strong first-quarter earnings season enabled the S&P 500 to surpass the January record highs.  About a year ago, after the White House introduced tariffs, the broad stock index first fell and then surged as Trump Chickens Out. Nowadays, since late March, the fear of missing out on TACO has been driving strong volumes, as investors who missed last year’s rally rush to catch up.  Usually, such sharp surges occur from the very bottom of a bear market. This time, the S&P 500 has lost less than 10% from its January highs. So, it has not even been officially called a correction. Something similar occurred only in March 2000, on the eve of the dot-com bubble bursting. (FxPro)  News Lead Up (56 Hours Ago Approx)  ASX ends lower as Hormuz blockade weighs  The Australian sharemarket lost ground on Monday, with the S&P/ASX 200 shedding 0.4 per cent to close at 8,926 points. Energy and coal stocks rallied after the Trump administration's threat to blockade the Strait of Hormuz boosted the price of Brent crude oil; Woodside Energy rose 2.6 per cent tp $34.15 and Whitehaven Coal was up 2.6 per cent at $8.33. However, Evolution Mining fell 2.4 per cent to $13.22, Life360 shed 8.1 per cent to end the session at $17.91 and EML Payments was down 35.7per cent at $0.37. (RMS)  News  Biz/Industry (Australia)  'We may be out of business': suppliers issue plea for help  Bundaberg Brewed Drinks CEO John McLean says the company's diesel fuel bill has increased by nearly 40 per cent since the start of the Iran war. He adds that Bundarberg may ask customers such as Coles and Woolworths to accept a temporary surcharge that can be removed quickly when the situation improves. McLean emphasises that Bundaberg wants to avoid any increases in the price of its products for consumers. However, he warns that Bundaberg and many other businesses may no longer be viable unless they can recover the rising cost of fuel and other inputs. (RMS)  News  PwC, Viva red-faced as ASIC spots $25m error  Fuel refiner and petrol station owner Viva Energy Group included $559m worth of impairment charges associated with its retail outlets in its financial accounts for calendar 2025. However, the Australian Securities and Investments Commission has reviewed Viva Energy's full-year accounts and found that it had made an error in how it accounted for a $25 million impairment expense; as a result, the company will have to book an extra $25 million in write-downs for the year. Viva Energy's auditor, PwC, has indicated that it does not comment on client work. (RMS)  News  Shares: NYSE  Alphabet Inc Class A $336.02 -1.10 -0.33%  TKO Group Holdings Inc $184.44 -8.66 -4.48%  Netflix Inc $107.79 +0.080 +0.074%  Media Man Peg-On: Play the long game. TKO and Netflix are staples of entertainment/media, and audience numbers, media and marketing creative will help keep them at the high level in most regards. Tesla has the Musk magic and X factor. Aussie miners are frequently strong given the nature of the biz. Gina R took a financial hit re legal as per Australian Financial Review news story. Media remains volitile.R  News  Sports/MMA  Ulberg Knocks Out Procházka on One Leg to Win UFC Title  At UFC 327 in Miami's Kaseya Center, underdog Ulberg overcame a likely ACL tear from Procházka's leg kicks, hobbling through Round 1 before countering with a signature strike at 3:45 for the knockout. Procházka later called his 'stupid mercy' moment—easing off and taunting—the reason he lost, vowing to destroy that part of himself and return stronger. Ulberg dismissed the excuse, saying he never counted himself out, while his 9-12 month recovery delays any rematch talk. The upset has fans debating warrior honor versus no-mercy fighting. (Media Man: The power of the human spirit. Never say die. It ain't over till it's over sport)!  News  Combat Sports/UFC/Trump  Trump Cheers Ulberg's Shocking UFC 327 Title Win in Miami  At a packed Kaseya Center, underdog Ulberg claimed UFC gold at 3:45 of the first round despite a mid-fight knee injury, marking one of the promotion's most unlikely victories. Paulo Costa stormed back for a third-round TKO over Azamat Murzakanov, then leaped the cage to thank cageside President Trump, who grinned and joked about his looks. Trump arrived with Dana White, Marco Rubio, and family for his first public sports event since the U.S.-Israel conflict, while Josh Hokit upset Curtis Blaydes to earn a White House fight announcement against Derrick Lewis on June 14. (Media Man Peg-On): It's a Win-Win-Win!  News  Sports/Entertainment/WWE  Joe Tessitore's Top 5 Breakout Stars for WrestleMania 42  ESPN's Joe Tessitore ranks Oba Femi No. 1 for his raw power, including a big win over Brock Lesnar, followed by Trick Williams' charisma, Je'Von Evans' high-flying at age 21, Lash Legend's athletic tag team reign, and Dominik Mysterio's heel evolution. The NXT-heavy list highlights WWE's youth movement ahead of the two-night event at Allegiant Stadium on April 18-19. Stephen A. Smith joked about turning down an on-screen manager role, comparing himself to Pat McAfee. (Media Man Peg-On): Seems like Joe Tess is too much of a nice guy than to turn heel like Pat McAfee. Just saying.  News  Gaming/Pop Culture/Vegas Strip  $10 Billion Vegas Arena Complex Proposed Near the Strip  Starr Vegas Development revealed plans Sunday for a 63-acre complex two miles south of the Strip, featuring a convertible arena for NBA, hockey, soccer, and concerts, plus a casino resort, 752-foot tower with 2,605 hotel and condo units, retail, offices, and halls of fame for boxing and combat sports. CEO Chuck Haifley of Big Vision LLC announced $6 billion in private funding with no taxpayer money needed, backed by partners like ticketing exec Lou Weisbach and local landowners. The bid arrives as the NBA explores expansion to Las Vegas by 2028-29 amid seven competing proposals, with fans excited about the city's sports growth and skeptics noting tourism challenges and soccer rivalries. (Media Man Peg-On): Good to see that at least a few folks are still bullish on and in Vegas. NBA is the thick of things. Big Balls-Ers!  News  Pop Culture/WWE/Gaming  WWE 2K26 Season 2 Launches with Borderlands Crossover and Free Stars  Ringside Pass Season 2 drops April 15 for WWE 2K26, featuring a bold Borderlands crossover that transforms Rhea Ripley into a cybernetic dominator, CM Punk into a spiked Psycho mask-wearer, and Becky Lynch into a fiery Firehawk. Free additions include NXT powerhouse Oba Femi with his tribal beads and commanding entrance, plus Kelly Kelly's nostalgic return in pink Diva gear that Barbie Blank herself hyped. While some fans love the creative mashup for custom modes, others call it mismatched slop and crave pure wrestling content.  News  WWE/Lucha LIbra AAA Worldwide/TKO Group  Two El Grande Americanos Brawl into Mask vs. Mask Showdown  At Lucha Libre AAA's Mexico City event on April 11, WWE's Chad Gable returned as the original El Grande Americano, unmasking Octagon Jr. before sparking a wild post-match brawl with Ludwig Kaiser, who took over the character after Gable's injury. Kaiser suplexed Gable through the barricade amid refs and security pulling them apart, then grabbed the mic to challenge him to a Mask vs. Mask match. The high-stakes clash, overseen by Triple H and The Undertaker, is reportedly set for AAA's May 30 event in Monterrey, where the loser unmasks in lucha libre tradition. Fans and insiders hailed the electric brawl as one of the year's best angles.  News  WWE/Pop Culture  Liv Morgan Drops 'Trouble' Music Video Ahead of WrestleMania 42  WWE released the 2:35 music video on YouTube Sunday, where the 2026 Women's Royal Rumble winner teases her title match against champ Stephanie Vaquer. The pop track matches Morgan's troublemaker vibe with wild lyrics, leather jackets, and high-energy dancers in gritty urban settings. Fans split between praising the fun visuals and roasting the vocals, as their heated feud builds to WrestleMania 42 this weekend. (Media Man Peg-On): Hot. Eye Ball Grabber!  News  Becky Lynch Launches AMO Coffee at WWE World  After teasing a big announcement, WWE superstar Becky Lynch announced her AMO coffee brand launches at WWE World powered by Fanatics, inviting fans to her booth for the first taste and priority box access. The playful promo matches her boastful style, linking to her 'Greatest Female Wrestler of All Time' T-shirt and tying into WrestleMania 42 season amid her feud with AJ Lee. Built with husband Seth Rollins, AMO positions itself as the top brew, drawing excited replies from fans ready to grab a cup. (Media Man Peg-On): Cheers Seth and Becky, so, I guess we have no choice but to now cover the news via our Cafe News Media brand also. Cheers to hard and smart work.  News  News/Pop Culture/Sports Business/Streaming  Netflix Announces Fury vs. Joshua Heavyweight Clash This Autumn  Netflix announced Saturday that Fury and Joshua will fight this autumn in the UK, live exclusively on the streaming service, right after Fury's unanimous decision victory over Arslanbek Makhmudov at Tottenham Hotspur Stadium. Fury, back from retirement with a 36-1-1 record, demanded the long-teased all-British showdown, while Joshua, 28-5 and seated ringside, dismissed him as a 'clout chaser' but hinted at readiness on his terms. No exact date or venue is set yet—Wembley is speculated—but Fury insists it's Joshua or nothing, capping a decade of buildup between the rivals. (Media Man Peg-On): This match up has the potential to break some sort of streaming records, maybe just outside Mike Tyson sort of numbers.  News  Pop Culture/Gaming/WWE  Fortnite Teases Stone Cold Steve Austin Skin for WWE Crossover  Epic Games dropped a hype video showing WWE legend Steve Austin in his iconic gear, grabbing a green canister for a Fortnite-style stunner before chugging beers amid shattering glass and fireworks. The skin arrives in the Item Shop on April 16, 2026, with the v40.20 update, joining past WWE stars like John Cena and Roman Reigns in this Wave 3 bundle that may include Liv Morgan. Fans love the nostalgic nod to Austin's Attitude Era catchphrase, complete with skull back bling and beer bash emotes, priced around 1,500-2,000 V-Bucks. (Media Man Peg-On): The gamification of sports and pop culture legends like Stone Cole continues. Stuns the gaming world is a good way.  News  Pop Culture/WWE/Wrestling  Sami Zayn Faces Boos and Lays Out Lil Yachty on SmackDown  On Friday's SmackDown, United States Champion Sami Zayn shrugged off heavy boos and vowed to defend his title against Trick Williams at WrestleMania 42 unchanged, no matter the fan backlash. Tensions peaked when Lil Yachty, Williams' celebrity ally, yanked Zayn from ringside only to take a Helluva Kick over the barricade, helping Williams win his match. Meanwhile, Carmelo Hayes revealed plans to rehab his knee injury and skip WrestleMania for a second straight year, drawing fan frustration over WWE's direction for homegrown stars.  News  WWE/Pop Culture  WWE Unveils Hulk Hogan Statue at World Fan Event  WWE World opened April 16-20 at the Las Vegas Convention Center, featuring the 'Hulkamania Forever' exhibit with posters from Hogan's 1981 matches, replica titles, and the yellow-and-red Hulkamobile. Nick Hogan toured the displays early, joined by Triple H and Jimmy Hart for the statue unveiling late Thursday. The tribute honors Hogan's 1980s role in mainstreaming wrestling, ahead of WrestleMania 42, though some recalled Nick's 2007 car crash involving severe injuries to passenger John Graziano.  News  Pop Culture Dream Matches: Fantasy Booking  Trump vs The Hood  Street Fighter vs Mortal Kombat  Bondi Rescue vs Baywatch  Don Muraco vs Ken Shamrock vs The Rock  Million Dollar Man and IRS vs Money Machine - WWE vs Lucha Libre AAA Worldwide - Money In The Bank Rules  Vinnie Vegas vs Lucky Corbin - Coal Miners Glove  Hulk Hogan and Nick Hogan vs The Mysterio's  Jake Paul vs Dana White Sami Zayn vs WWE Universe Danhausen vs Cody Rhodes Hogan and Andre vs Femi and Omos Killer vs The Missing Link The Masked Superstar vs Mr X Michael Saylor vs Bears Mr FOX vs Mr VOX Joe Tessitore vs Pat McAfee: Special ref: Michael Cole (fantasy booking) Claudio CSRO vs Seth Rollins - Cafe Shop Brawl For All Becky Lynch vs Alexa Bliss - Cafe Shop Brawl - Special Ref: CSRO. Special Enforcer: John Cena Team TKO vs TEAM WWE News AI News (Aust) Copyright holders ready to do AI deals under existing laws Attorney-General Michelle Rowland has told an event hosted by the media and creative sectors at Parliament House that Australia's existing copyright regime has served it well for many years. She said the federal government had said for some time that it has no plans to weaken copyright protections when it comes to artificial intelligence, while Australia's creative and media sector have made it clear that they are prepared to do licence deals with AI firms, and that existing copyright laws enable them to do just that. (RMS)  News  Batteries, coal push out east coast LNG shortage to 2029  The Australian Energy Market Operator now expects any gas supply shortage in the south-eastern states to occur in 2029, compared with its previous forecast of 2028. AEMO says gas shortfalls in 2029 are now regarded as a risk only during "extreme peak day demand conditions". It has cited a number of factors for its revised forecast, including expectations of lower demand for gas for power generation, an extension of the Eraring coal-fired power station's operating life and the estimated 30 gigawatts of battery storage projects that are currently being developed. Energy Minister Chris Bowen says the improved outlook shows that the federal government's "balanced" energy plan is working. (RMS)  News Lead Up  News  A.I News  Australia  Watchdog warns against 'dangerously' positive AI advice amid crypto trading spike  The Australian Securities and Investments Commission has expressed concern about the growing tendency for young Australians to use artificial intelligence platforms like ChatGPT for financial advice. Its figures show young people are following 'dangerously' positive AI recommendations about investing in risky investments such as crypto, with their faith in what has been referred to as 'unverified, risk-averse digital advice' occurring as many Australians are struggling with major cost of living pressures; ASIC's figures also show that 23 per cent of Gen Z now hold crypto assets – up from just 9 per cent in 2023. (RMS)  News  Resources  Drill, baby, drill: Boom for mineral, petroleum explorers  Advisory firm BDO has calculated that ASX-listed mineral and petroleum explorers raised a record $5.63 billion in the final quarter of last year. It broke the previous record for fund raising of $3.75 billion that was set in the same period in 2021, with the $5.63 billion in fund raising leaving mineral and petroleum explorers with record cash reserves of $12 billion. It comes as the Australian Bureau of Statistics reported that spending on mineral exploration hit a two-year high in the final quarter of 2025, while spending on petroleum exploration was at a decade high. (RMS)  News  A.I News  Global giants join Australia in fight to make AI companies pay for content  Both the US and the UK appear to be backing the stance of the federal government of wanting AI companies pay for their use of content that has been produced by artists, musicians and journalists. In a document released on Friday that was titled 'Respecting Intellectual Property Rights and Supporting Creators', the White House stated that US copyright laws - under which content theft for the training of AI models, or any other use, is illegal - will remain. For its part, the UK government stated last week that it no longer had a "preferred option" on copyright reform, which comes after it last year endorsed a proposal that would have allowed tech companies to use copyrighted work without permission unless rights holders 'opted out' of the process. Its change of stance follows a longrunning campaign – led by artists including Elton John and Thom Yorke from Radiohead – which warned that the unlicensed use of copyrighted material for training AI models was threatening the livelihoods of people working in the creative industries. (Roy Morgan Summary)  News  Bitcoin News Byte  Despite a 47% Price Drop, Bitcoin Traders Aren’t Selling:  A survey of U.S. Bitcoin holders and crypto subreddit posts found that despite anxiety and market turbulence, most investors (69%) held onto their Bitcoin, with only 8% panic selling.  Bitcoin faced a dramatic market correction in early 2026, plunging 46% from its $126,000 all-time high and briefly dipping below $61,000 on February 6.  The drop erased over $1 trillion in market value and prompted headlines warning of a defining crypto moment. Social media feeds filled with reactions, yet most holders remained on the sidelines.  A survey by Oobit of 1,006 American Bitcoin holders and sentiment analysis of 117,630 posts across 10 major crypto subreddits reveals that fear did not translate into widespread selling.  News Flashback  Last Week  Gold News  Gold is back in focus as markets react to geopolitics  The market is fixated on the threat of accelerating inflation driven by high energy prices. As a result, central banks are expected to adopt a tighter monetary policy, keeping rates at high levels or even raising them. This has a positive impact on fiat currencies and strips gold of its key feature as a store of value amid currency debasement. It is no surprise that the precious metal, which had got off to a strong start, has been losing out to Bitcoin and the US dollar since the start of the armed conflict in the Middle East. Although gold is generally regarded as a safe-haven asset, in the early stages of financial market turmoil, investors often choose to flee to liquidity. They favour fiat currencies and are far more willing to buy US dollar-nominated short-term treasuries.  Gold prices usually recover only if market shocks worsen, fears of recession or stagflation rise, and central banks start adding liquidity. Bank of America believes that the markets are still underestimating the scale of the potential consequences of geopolitical tension. They are fixated on the threat of accelerating inflation and are not considering a global economic downturn. Therefore, the longer the conflict between the US, Israel and Iran lasts, the better it is for the precious metal.  UBS Global Wealth Management notes that gold serves as a hedge against currency devaluation, rising budget deficits and recession. All of these could result from a geopolitical shock. The firm therefore maintains its bullish outlook on gold. In its view, the precious metal could rise to the $5,900-$6,200 range before the end of this year. However, gold must first weather the storm of numerous central bank meetings. The RBA has already raised its cash rate to 4.15%. Investors now expect ‘hawkish’ rhetoric from the rest. The ECB and the Bank of Japan are ready to tackle inflation, and the futures market expects them to tighten monetary policy. The Fed and the Bank of England are most likely to talk about prolonged pauses in their cycles.  Thus, gold appears to be a win-win option. It will gain if the conflict in the Middle East drags on, and will not lose if it ends. Investors just need to be patient for a little while. 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SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.

The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.

The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.

1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.

The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.

The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.

2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.

Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.

Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.

3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.

If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.

Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.

Description Matadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.

Kayword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.

4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.

Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.

This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.

5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.

These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.

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New strategies for Search Engine Optimization

New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.

That’s why tech companies are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.

Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.

Best SEO practices 2023:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building

What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.

By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.

Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.

In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.

That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.

The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.

In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.

Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.

Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.

The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.

Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.

As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.

The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.

New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.

The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.

The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.

How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.

What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.

Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.

What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.

These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.

SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:

Technical SEO

On-page SEO

Off-page SEO

Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.

On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.

Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.

To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.

Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.

Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.

SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.

Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.

As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.

That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.

Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.

The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.

There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.

Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.

Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.

Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.

If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.

Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.

FAQ: Frequently asked questions about SEO

What is SEO?

SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.

How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.

Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.

Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".

Media Man Int Blog: Markets, Cryptos and Culture

 Media Man Int Blog

Markets, Cryptos, Metals, Biz and Culture  April 8, 2026  Sydney, Australia to Wall Street, New York  The Wolf Of North Sydney and ASX vs The Wolf Of Wall Street; Spy vs Spy; Good Bunny And Bad Bunny Looking To Hop To Safe Havens; All That Glitters?  Media Man Biz Watercooler  Pop Culture themes  "Mercy, Mercy, Mercy" (Cannonball Adderley) "Gold" (Spandau Ballet) "The Wall Street Hustle" (10cc) "Down Under" (Men at Work)  Sorting Good Eggs from The Bad  Easter Egg Hunt Aftermath  Crypto Never Sleeps  The Art Of War  The Fog Of War  "Nothing Ever Ends" (WATCHMEN)

Markets

ASX 200 futures up 13 points/ 0.2%: 8775 AUD +0.8% to US69.74¢ Bitcoin $71,352.95 +3.75% Dow -0.2% S&P +0.1% Nasdaq +0.1% VIX +1.61 to 25.78 Gold +1.2% to $US4706.51 an ounce Silver $76.388 +3.45 Brent oil -5.8% to $US103.44 a barrel Iron ore -0.1% to $US106.55 a tonne 10-year yield: US 4.29% Australia 4.98%

Numbers Double Check

 Australian Dollar: $0.6970 USD (up $0.0050 USD) Iron Ore: $106.55 USD (down $0.15 USD) Oil Price: $110.34 USD (down $2.27 USD) Gold Price : $4,706.38 USD (up $57.57 USD) Copper Price: $5.5950 USD (down $0.0105 USD) Dow Jones: 46,584.46 (down 85.42 points)  News  ASX hits four-week high; Guzman soars  The Australian sharemarket rallied on Tuesday, with the S&P/ASX 200 adding 1.7 per cent to close at 8,671.8 points. Technology and resources stocks posted strong gains, with NextDC rising 11.9 per cent to $12.60, BHP up 3.3 per cent at $52.92 and Woodside Energy advancing 2.6 per cent to $35.80. Elsewhere, Guzman y Gomez rose 18.6 per cent to $18.02, Telix Pharmaceuticals rose 4.9 per cent to $13.58 and Macquarie Group ended the session 3.2 per cent higher at $212.19. (RMS)  News  $A an unlikely powerhouse amid oil shock  The Australian dollar has fallen by less than three per cent against its US counterpart since the start of the Iran war; it has also fallen by only two per cent against a basket of currencies of Australia's major trading partners. The dollar peaked at a four-year high of $US0.7151 in mid-March, and is currently fetching arond $US0.69. It has benefited from Australia's status as a major exporter of gas and coal, amid the global ructions arising from the effective closure of the Strait of Hormuz. The dollar has also been boosted by the carry trade, given that Australia is the only member of the G10 nations to have increased official interest rates since the war began. (RMS)  News  The crypto market is in no hurry to gain ground  Market Overview  The crypto market capitalisation has fallen by 0.6% over the past 24 hours to $2.35 trillion. The market continues to hover around its 50-day moving average, reflecting a fierce battle for the medium-term trend. Top coins are predominantly down following renewed caution in traditional financial markets. The day’s leaders are Zcash (+3.1%), Filecoin (+0.9%) and Basic Attention Token (+0.6%). Among the underperformers are Avalanche (−9.7%), Algorand (−8.6%) and Ethereum Classic (−5.5%).  Bitcoin briefly exceeded $70K on Monday but failed to hold the level, retreating to $68.6K by Tuesday morning. This represents further fluctuations within the corrective rebound pattern in which the leading cryptocurrency has been trading for the past two months. The latest price action serves as a stark reminder of the market’s current volatility and how difficult it is to shift sentiment.  Solana is trading below $80, remaining near its lows since the start of the month and at the lower boundary of its trading range since early February. The coin has not traded consistently below this level since late 2023, and its price is now below the 50- and 200-week moving averages, which further point to a long-term bear market.  News Background  The rise in negative comments about Bitcoin on social media has reached a five-week high. This may indicate the likelihood of a trend reversal, according to Santiment.  Only a sustained move above $75K in Bitcoin will signal a recovery in structural demand and the end of the downtrend. Otherwise, BTC risks plummeting to $10K, according to Mike McGlone, senior strategist at Bloomberg Intelligence.  Bitcoin and dollar-pegged stablecoins are in a ‘symbiosis’ that mutually reinforces each other amid the growing adoption of crypto assets. This contradicts the widespread view that BTC will undermine the dollar, the Bitcoin Policy Institute notes.  According to CoinDesk, the US financial firm Charles Schwab plans to launch trading in Bitcoin and Ethereum in the second quarter. Initially, clients will not be able to transfer cryptocurrency to external wallets.  Strategy purchased a further 4,871 BTC ($329.9 million) last week at an average price of $67,700 per coin, following a week-long pause. Strategy now holds 766,970 BTC, purchased for $58 billion at an average price of $75,600 per Bitcoin.  BitMine acquired a further 71,252 ETH for $152 million over the past week. The company’s reserves have reached 4.8 million ETH, which is almost 4% of the Ethereum supply. (FxPro)  News  News  24 Hours Ago  Bitcoin and Ethereum: Prolonged consolidation in focus  Market Overview  The crypto market capitalisation has recovered to $2.38 trillion, rising by around 2.5% over the past 24 hours — most assets on the watchlist are trading in positive territory. Today’s top performers include Avalanche (+6.6%), Cardano (+5.0%) and Ethereum (+3.8%). Among the few underperformers are IOTA (−1.3%), VeChain (−0.9%) and Bitcoin Cash (−0.6%).  Bitcoin has risen again to $69K, confirming the support seen over the last three months amid consolidation following the downturn. A slight upward tilt in the bullish trend should not lead to undue optimism, as a similar pattern was observed for two months leading up to the end of January, followed by a fresh downward momentum. A repeat of this pattern this time suggests a decline to $50K.  Ethereum has surpassed $2.1K and is consolidating above its 50-day moving average. The coin has moved into the region above $2K, increasingly breaking away from the long-term trend line. Cautious buyers should pay attention to how the coin behaves near the previous local highs at $2.2K and $2.4K. A confident rise above these levels would signal a breakout from consolidation and the potential start of a bull market.  News Background  Major mining company Riot Platforms sold 3,778 BTC ($290 million) in the first quarter at an average price of $76,626 per coin. The company is accelerating its business pivot towards supporting artificial intelligence infrastructure.  Bitcoin’s current stability may indicate the formation of a base for further growth, according to MN Trading founder Michael van de Poppe. He says the key signal will be the price reaction when an attempt is made to break out of the current range.  Following the launch of spot Bitcoin ETFs in 2024, Bitcoin ceased to react to central bank decisions after the fact and began to anticipate macroeconomic trends in advance, notes Binance Research. This reflects the growing influence of institutional investors employing a traditional approach to trading. (FxPro)  News: Numbers Today  April 8 (Sydney, Australia)  Bitcoin $71,295.27 +3.67%  Coffee $286.10 -11.95%  News  Shares  TKO Group Holdings Inc $192.96 -4.06 -2.06%  Alphabet Inc Class A $305.46 +5.47 +1.82%  Caterpillar Inc $724.44 +3.20 +0.44%  Netflix Inc $98.82 -0.11 -0.11%  Tesla Inc $346.65 -6.17 -1.75%  Wynn Resorts Ltd $100.43 -2.28 -2.22%  Light & Wonder Inc $84.75 +0.75 +0.89%  Blackstone Inc $112.73 +0.49 +0.44%  MGM Resorts International $37.89 +0.29 +0.77%  Red Rock Resorts Inc $55.69 -0.050 -0.090%  Amazon Dotcom Inc $213.77 +0.98 +0.46%  Playboy Inc $1.58 +0.020 +1.28%  Flutter Entertainment PLC $103.63 -1.04 -0.99%  Bally's Corp $10.41 +0.030 +0.29%  Formula One Group Series A $79.80 +0.24 +0.30%  Reference:  Google Finance https://www.google.com/finance/  News  Gaming (U.S)  The United States Igaming Revenue Report — February 2026  U.S National (igaming/results)  Complete Igaming - Total igaming revenue for February 2026 in Michigan, New Jersey, Pennsylvania, Connecticut, West Virginia, Delaware, and Rhode Island added up to $885.5 million as compared to $711 million in 2025  Michigan generated $273.1 million compared to $209.1 million.  New Jersey $251.8 million compared to $207.8 million.  Pennsylvania $239.9 million versus $207.6 million. Connecticut $63.4 million compared to $51.9 million.  West Virginia $37.1 million compared to $24.9 million. Delaware $14.4 million versus $6.6 million. Rhode Island $5.8 million and $3.1 million in February 2025  News  Vegas News  Weakness’ persists in Las Vegas, now affecting locals properties, Jefferies analyst says  Group and convention business in Las Vegas is performing as expected, Jefferies Equity Research analyst David Katz wrote in an April 6 investor note. However, leisure-customer “weakness continues to persist,” finally spilling over into the locals market. Consequently, Katz was continuing to keep a “tempered” stance toward the Las Vegas Strip. “The more economically sensitive portion of gaming demand is likely to face continued near‑term headwinds, as consumers contend with elevated airfares [fares],” he explained.   Crypto News  (ICYMI)  April 1  BlackRock Files Ticker for Bitcoin Premium Income ETF as Bitcoin Strategy Expands  BlackRock has advanced its Bitcoin premium income ETF strategy, revealing the ticker $BITA for a new fund positioned as a yield-focused sequel to its existing Bitcoin ETF lineup.  News  Pop Culture themes  "Mercy, Mercy, Mercy" (Cannonball Adderley) "Gold" (Spandau Ballet) "The Wall Street Hustle" (10cc) "Bulls on Parade" (Rage Against the Machine) "White Rabbit" (Jefferson Airplane) "I Don't Like Mondays" (The Boomtown Rats) "Ruby Tuesday" (The Rolling Stones)  News  Mining (Australia)  Rio Tinto iron ore chief is on a $20b, two-decade mine opening treadmill  Rio Tinto aims to bring a major new iron ore mine into production each year until the end of this decade. However, Rio Tinto's head of iron ore Matt Holcz is facing a number of challenges in achieving this target, including the growing push to re-unionise the Pilbara and China's attempts to leverage its purchasing power to get a better deal when buying iron ore from Australia; BHP is the focus of the latter, although profit margins across the industry could be affected if China Mineral Resources Group prevails. Ray David from Airlie Funds Management says that ensuring sufficient diesel supplies, falling ore grades, the high cost of mine replacements and the impact of the Simandou project in Guinea are the four major concerns for Rio Tinto's iron ore division at present. (RMS)  News  WWE  WrestleMania X-Seven Marks 25 Years as Attitude Era Peak  The April 1, 2001, event grossed $3.5 million and featured classics like TLC II where the Dudley Boyz won the Tag Team Titles, The Undertaker's 9-0 streak over Triple H, and Kurt Angle submitting Chris Benoit. The main event saw Stone Cold Steve Austin shock everyone by aligning with Vince McMahon to beat The Rock for the WWF Championship in a bloody No DQ brawl. Attendees still recall the massive crowd pops and glass-shattering entrances, with fans today sharing iconic hype videos that capture the raw intensity of wrestling's golden peak. Media Man Peg-On: Is WWE currently approaching another "Golden Era"?!  News Lead Up/Flashback  March 27  Crypto has pulled back, but appears stronger than stocks  Market Overview  The crypto market’s capitalisation fell by 3.4% over the past 24 hours to $2.36 trillion, remaining close to the uptrend line. The downward momentum was once again driven by stock indices, which returned to their lows at the start of the week. However, whilst the Nasdaq 100 has shown a steady downward trend on weekly charts since late January, cryptocurrencies have been forming a sequence of higher local lows since early February, when the market touched the 200-week moving average – a key long-term trend line.  Bitcoin has fallen below $69K, testing the strength of the 50-day MA and the support of the upward trend of the last two months. The nervous mood in the financial markets makes cryptocurrencies, and Bitcoin in particular, vulnerable in the event of a large-scale sell-off. For BTC, the 200-week MA has historically been the most important long-term support level. It currently sits near $60K. However, it is worth remembering that in 2022–2023, the price fell more than 30% below this line before finding structural support for many weeks.  News Background  Bitcoin miner MARA has sold 15,133 BTC for $1.1 billion since the start of the month. The company intends to use the proceeds to buy back its own bonds. The miner’s remaining reserves are estimated at 38,689 BTC.  The cost of Bitcoin mining for public companies has reached $80K and, for some miners, exceeded $100K, according to CoinShares. The fourth quarter of 2025 has been the most challenging for Bitcoin miners since the last halving. The US (38%), Russia (17%), and China (12%) continue to dominate global Bitcoin mining, collectively accounting for around 68% of the world’s hash rate.  Adam Livingston, an analyst and author of the book ‘The Great Harvest: AI, Labor, and the Bitcoin Lifeline’, believes the risk of a Bitcoin crash, as seen in 2022, is minimal due to the market’s more mature structure. According to his calculations, BTC volatility has been steadily declining over the past 11 years.  US investment firm Franklin Templeton, in partnership with Ondo Finance, will launch tokenised versions of its ETFs, accessible directly via crypto wallets. (FxPro)  News  Media (Aust)  Top media bosses unite to fight AI giants over copyright law changes  Australian media industry executives have urged the federal government against watering down the nation's copright laws to accommodate AI platforms. News Corp Australasia's executive chairman Michael Miller contends that the existing copright system is not broken, and says it is instead a 'blueprint' for negotiations with AI platforms. Nine Entertainment CEO Matt Stanton says AI is a transformative technology that local companies are embracing, but he warns that relaxing copright laws would "rip off" Australian creatives. Guardian Australia MD Rebecca Costello in turn says the government's priority should be to ensure that the existing righs-based system functions effectively for AI use. (RMS)  News  Oil faces falling volatility, but unlikely prices  The US is offering Iran negotiations.  Without dialogue, we must be prepared for an escalation. The oil market is nearing a mutually agreed conclusion, but the lack of mutual trust between the parties is significantly complicating the situation. The US has provided Iran with a list of 15 points, the completion of which would resolve the conflict in the Middle East. Previously, there were reports that Iran had presented its own conditions.  These have not been officially confirmed, but we have heard on numerous occasions of demands for non-aggression guarantees and reparations for damage already inflicted. At stake is the reopening of traffic through the Strait of Hormuz, through which around 15 million barrels of crude oil and 5 million barrels of refined fuel previously passed.  According to JP Morgan estimates, the current shortfall is approximately 16 million barrels per day. This figure will decrease as barrels from the strategic reserves of IEA member countries are released into the market and as Gulf states explore alternative routes, such as the Red Sea. Nonetheless, the global economy faces the threat of a long-term deficit of 10 million barrels per day, which increases the risk of stagflation and recession. According to estimates by Oxford Economics, without a deal between Washington and Tehran, the Strait of Hormuz will only regain 50% of its pre-war capacity by May. Iran is gradually softening its stance, permitting tankers from countries not involved in the conflict to pass through while charging them a $2 million fee.  According to Israeli television reports, the US is seeking a one-month ceasefire to discuss a plan that includes dismantling Iran’s nuclear programme, ending support for terrorist groups, and reopening the Strait of Hormuz. Even in the most optimistic scenario, it will take months for Gulf countries to restore pre-war production levels. Coupled with difficulties in replenishing onshore stocks, this casts doubt on a quick fall in Brent prices.  Most likely, North Sea crude will remain above $65–70 per barrel by the end of 2026. The absence of constructive dialogue between the US and Iran could lead to further escalation, including other regional countries joining the US-Israeli coalition and possibly a ground operation by Washington. In such a scenario, Brent may rise to $160 a barrel. This is the price that some countries are already paying for oil from the Middle East that bypasses the Strait of Hormuz. (FxPro)  News  The miners to own in diesel crisis  Bell Potter's survey of Australian-listed mining companies concluded that diesel fuel accounted for up to 15 per cent of their operating costs prior to the start of the Iran war. Stuart Howe from Bell Potter says the war and the surge in crude oil prices will result in higher costs for much of the mining sector, while production could be impacted by the availability of diesel. Bell Potter recommends that investors rotate into mining stocks that are less exposed to diesel prices. Analysts note that miners with large-scale open-cut operations are most at risk of a supply crisis due to their heavy reliance on diesel-powered truck fleets. (RMS)  News  Batteries, coal push out east coast LNG shortage to 2029  The Australian Energy Market Operator now expects any gas supply shortage in the south-eastern states to occur in 2029, compared with its previous forecast of 2028. AEMO says gas shortfalls in 2029 are now regarded as a risk only during "extreme peak day demand conditions". It has cited a number of factors for its revised forecast, including expectations of lower demand for gas for power generation, an extension of the Eraring coal-fired power station's operating life and the estimated 30 gigawatts of battery storage projects that are currently being developed. Energy Minister Chris Bowen says the improved outlook shows that the federal government's "balanced" energy plan is working. (RMS)  News  News Lead Up  Streaming News Watercooler  Netflix CEO allegedly won’t speak to Meghan Markle on phone without lawyer  Meghan Markle is caught in a fresh Netflix storm with rumors claiming CEO Ted Sarandos is refusing to take her calls without a lawyer. Netflix denies everything but whispers of canceled deals and rising tension have fans questioning the truth!  News  A.I News  Watchdog warns against 'dangerously' positive AI advice amid crypto trading spike  The Australian Securities and Investments Commission has expressed concern about the growing tendency for young Australians to use artificial intelligence platforms like ChatGPT for financial advice. Its figures show young people are following 'dangerously' positive AI recommendations about investing in risky investments such as crypto, with their faith in what has been referred to as 'unverified, risk-averse digital advice' occurring as many Australians are struggling with major cost of living pressures; ASIC's figures also show that 23 per cent of Gen Z now hold crypto assets; up from just 9 per cent in 2023. (RMS)  News  Resources  Drill, baby, drill: Boom for mineral, petroleum explorers  Advisory firm BDO has calculated that ASX-listed mineral and petroleum explorers raised a record $5.63 billion in the final quarter of last year. It broke the previous record for fund raising of $3.75 billion that was set in the same period in 2021, with the $5.63 billion in fund raising leaving mineral and petroleum explorers with record cash reserves of $12 billion. It comes as the Australian Bureau of Statistics reported that spending on mineral exploration hit a two-year high in the final quarter of 2025, while spending on petroleum exploration was at a decade high. (RMS)  News  A.I News  Global giants join Australia in fight to make AI companies pay for content  Both the US and the UK appear to be backing the stance of the federal government of wanting AI companies pay for their use of content that has been produced by artists, musicians and journalists. In a document released on Friday that was titled 'Respecting Intellectual Property Rights and Supporting Creators', the White House stated that US copyright laws - under which content theft for the training of AI models, or any other use, is illegal - will remain. For its part, the UK government stated last week that it no longer had a "preferred option" on copyright reform, which comes after it last year endorsed a proposal that would have allowed tech companies to use copyrighted work without permission unless rights holders 'opted out' of the process. Its change of stance follows a longrunning campaign – led by artists including Elton John and Thom Yorke from Radiohead – which warned that the unlicensed use of copyrighted material for training AI models was threatening the livelihoods of people working in the creative industries. (RMS)  News  Gold News  Gold is back in focus as markets react to geopolitics  The market is fixated on the threat of accelerating inflation driven by high energy prices. As a result, central banks are expected to adopt a tighter monetary policy, keeping rates at high levels or even raising them. This has a positive impact on fiat currencies and strips gold of its key feature as a store of value amid currency debasement. It is no surprise that the precious metal, which had got off to a strong start, has been losing out to Bitcoin and the US dollar since the start of the armed conflict in the Middle East. Although gold is generally regarded as a safe-haven asset, in the early stages of financial market turmoil, investors often choose to flee to liquidity. They favour fiat currencies and are far more willing to buy US dollar-nominated short-term treasuries.  Gold prices usually recover only if market shocks worsen, fears of recession or stagflation rise, and central banks start adding liquidity. Bank of America believes that the markets are still underestimating the scale of the potential consequences of geopolitical tension. They are fixated on the threat of accelerating inflation and are not considering a global economic downturn. Therefore, the longer the conflict between the US, Israel and Iran lasts, the better it is for the precious metal.  UBS Global Wealth Management notes that gold serves as a hedge against currency devaluation, rising budget deficits and recession. All of these could result from a geopolitical shock. The firm therefore maintains its bullish outlook on gold. In its view, the precious metal could rise to the $5,900-$6,200 range before the end of this year. However, gold must first weather the storm of numerous central bank meetings. The RBA has already raised its cash rate to 4.15%. Investors now expect ‘hawkish’ rhetoric from the rest. The ECB and the Bank of Japan are ready to tackle inflation, and the futures market expects them to tighten monetary policy. The Fed and the Bank of England are most likely to talk about prolonged pauses in their cycles.  Thus, gold appears to be a win-win option. It will gain if the conflict in the Middle East drags on, and will not lose if it ends. Investors just need to be patient for a little while. (FxPro)  News  Roy Morgan wins Media Man 'Media Series Company Of The Month' award  The Australian Financial Review wins Media Man 'Newspaper Of The Month' award; Runner-up: The Australian  Google wins Media Man 'Search Engine Of The Month' award  Netflix wins Media Man 'Streaming Service Of The Month' award  WWE wins Media Man 'Wrestling Promotion Of The Month' award  UFC wins 'Combat Sports Brand Of The Month' award; Runner-ups: Most Valuable Promotions, Everlast, BKFC  Mack Trucks wins Media Man 'Truck Brand Of The Month' award  CAT wins Media Man 'Heavy Industry Brand Of The Month' award  Dynasty: The Murdochs wins 'Streaming Show Of The Month' award (Netflix)  Media Man  Biz https://www.mediamanint.com/biz.html  Markets https://www.mediamanint.com/markets_and.html  Wall Street https://www.mediamanint.com/wall_street.html  Mag 7 https://www.mediamanint.com/mag_7.html  News https://www.mediamanint.com/news.html  Newsfeed https://www.mediamanint.com/newsfeed.html  Watercooler https://www.mediamanint.com/watercooler.html

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